I got a sample of the ZUM F&M soap and fell for the fragrance, so I had to try this lotion. Wow! I am a fragrance afficiando, and I've never had anything that smells quite like this: it's the type that I think everyone would like. Of course, once I had the lotion in hand, I then read the ingredients - oh my, now I really love it. It is so soothing and deeply moisturizing, I adore it! I live in a dry climate, so I use lotions, creams, oils, etc. everyday, several times a day, and I like that this lotion lasts all day. This is definitely now in my top two moisturizers. I am excited about the other fragrances too - typically I'm big on lavendar, but it will be hard to not reorder the Frankincense and Myrrh!!!!